1. Who We Are
MIHOX is the international marketing, communications, and factory-promotion platform operated by New Miho Future Cultural & Creative Co., Ltd. We showcase our manufacturing capabilities and help global businesses explore suitable manufacturing solutions for custom toys, character figures, and collectible products.
Our foundation lies in years of hands-on manufacturing experience and a manufacturing network built through direct ownership and investment relationships. We are not simply a trading company, nor are we a platform that routinely passes orders to unfamiliar third-party factories.
We work with brands, game companies, IP owners, designers, and product development teams that require custom manufacturing for bulk orders. Our role includes introducing manufacturing capabilities, discussing project requirements, evaluating production options, and arranging factory visits where appropriate.
From injection-molded toys and electronic-function products to soft vinyl figures and resin collectibles, our manufacturing network covers a range of processes and product categories.
Our goal is to help international customers understand the manufacturing behind their products and build partnerships based on real production capabilities, transparent communication, and mutual trust.
2. Our Development: Built on Manufacturing Experience
MIHOX grew out of an established manufacturing business. Our story began with injection molding and developed over time through factory expansion, customer collaboration, and international market development.
Starting with Meihui Injection Molding
Our manufacturing journey began with Meihui’s injection molding business. Over time, we accumulated practical experience in product development, mold making, injection molding, surface finishing, assembly, and quality management.
This experience comes not only from production equipment and manufacturing processes, but also from working with customers, solving product development challenges, and meeting the quality requirements of different markets.
Steven Zhang: Manufacturing Leadership and Product Engineering
Steven Zhang is the chairman of our injection molding manufacturing business and has an educational background in product engineering.
His experience is closely connected to the manufacturing side of our business. A product engineering background helps inform how product designs are translated into manufacturable solutions, taking into account structure, tooling, production processes, and quality requirements.
As our manufacturing business developed, Boyuan Eastar was established to expand our production capabilities, particularly in injection-molded products and the integration of electronic functions.
For us, manufacturing strength is not simply a matter of owning production equipment. It also means understanding products, mastering relevant processes, and translating design requirements into practical manufacturing solutions.
Stella Yan: Creating MIHOX and Expanding International Markets
As our manufacturing capabilities grew, we recognized the need to make them more accessible to international customers.
With this goal in mind, Stella Yan established and developed MIHOX, bringing international market development, marketing communications, and factory promotion together under one platform.
In the early stages, we primarily developed customers directly and introduced our factory capabilities through business communication. Today, MIHOX uses its official website to present our manufacturing facilities, processes, and capabilities to a wider global audience.
The manufacturing and product engineering experience represented by Steven Zhang, combined with Stella Yan’s work in international business development and factory promotion, forms an important foundation for connecting our manufacturing capabilities with global customers.
3. From the Japanese Market to Global Partnerships
The Japanese market has been an important part of our manufacturing development.
Through long-term manufacturing experience serving this market, we have developed a deeper understanding of product quality, appearance details, finishing requirements, and production consistency.
This experience has reinforced an important principle: consistent product quality cannot rely on final inspection alone. It requires attention throughout the manufacturing process, from product development and tooling to production, surface finishing, assembly, and quality management.
These practical lessons continue to inform how we evaluate and develop our manufacturing capabilities.
Today, we aim to bring this experience to customers in more international markets. Our focus is not simply on securing orders, but on building lasting manufacturing relationships with customers who have clear product development plans and bulk production requirements.
Whether a project involves gaming, anime, collectibles, original characters, or other branded products, we begin by understanding the project before discussing suitable manufacturing options.
4. Our Manufacturing Network
MIHOX showcases the manufacturing capabilities of our directly owned facilities, Meihui and Boyuan Eastar. Together, these two factories form the foundation of our manufacturing operations, specializing in injection-molded toys, collectible figures, and products with integrated electronic functions.
Beyond injection molding, MIHOX can also coordinate manufacturing solutions for soft vinyl toys and highly detailed resin statues to support a wider range of custom toy and collectible projects. Our manufacturing capabilities are aligned with each project’s design, technical requirements, and production needs.
Meihui Injection Molding Factory
Meihui is one of the foundations of our manufacturing business, with extensive experience in injection-molded toys and collectible figures.
Its capabilities include injection-molded product development, complex color applications, structural implementation, mold development, injection molding, secondary processing, and assembly.
For injection-molded toys, blind box figures, and collectibles that require detailed structures, complex colors, or specific appearance effects, Meihui can help evaluate suitable manufacturing approaches based on the product design and order requirements.
Beyond injection-molded products, MIHOX also provides access to manufacturing capabilities for soft vinyl toys and highly detailed resin statues through its broader manufacturing network. These options allow us to evaluate different materials, production methods, and finishing techniques according to each project’s design, quantity, and quality requirements.
Boyuan Eastar Injection Molding Factory
Boyuan Eastar is an injection molding facility that we directly own, specializing in injection-molded toys and products with electronic functions.
In addition to injection molding, Boyuan has experience integrating electronic functions such as lighting and sound, as well as other functions required by specific product designs. Its manufacturing processes can also include surface finishing, assembly, and quality inspection.
Depending on project requirements, relevant processes can be coordinated within the factory, from product development and mold making to injection molding, electronic assembly, and subsequent finishing.
For projects requiring alternative materials or specialized collectible finishes, MIHOX can also coordinate access to soft vinyl toy production and highly detailed resin statue manufacturing through its wider manufacturing network. This enables us to assess the most suitable production approach based on the product’s structure, surface details, target quantity, and intended finish.
Evaluating Manufacturing Capabilities in Practice
We place importance on whether each factory we promote has actual production capabilities that match its stated expertise.
Equipment, process experience, production workflows, quality management, and project coordination are all important factors when evaluating manufacturing resources.
Each factory has its own strengths. Rather than treating every product as the same type of manufacturing project, we consider the specific design, material, structure, functions, surface effects, and expected order volume before discussing a suitable production approach.
5. Real Factories, Verifiable Documents, and Transparent Communication
International customers need more than product images and promotional descriptions when choosing a manufacturing partner. They need to understand whether the factory exists, whether its capabilities match the project, and whether relevant documentation can be verified.
MIHOX aims to make this information more accessible through our official website, including factory introductions, manufacturing processes, production capabilities, and relevant documents that can be publicly shared.
Factory Qualifications and Related Documentation
Depending on the factory and the applicable scope, we can introduce relevant factory audit documents, management system certifications, and manufacturing qualifications. These may include FAMA factory authorization and verification documentation, ISO 9001, amfori BSCI, SMETA, or relevant Intertek documentation.
The exact documents, validity periods, applicable facilities, and scope must be confirmed against the actual records. Customers can discuss their requirements with us so that the relevant information can be reviewed.
We also recognize the importance of distinguishing factory qualifications from authorization to produce and sell branded products.
For example, FAMA-related documentation may demonstrate a factory’s authorization or verification status within a defined scope. It does not automatically grant a customer the right to use a brand’s IP, develop licensed products, or sell products under that brand. The required permissions depend on the brand owner’s requirements and the specific authorization arrangements for each project.
We aim to help customers understand these distinctions clearly and identify any applicable brand authorization, product approval, or compliance requirements before production.
We also place importance on quality control throughout manufacturing, including product development, tooling, production process management, assembly, inspection, and preparation for shipment. Specific testing procedures and acceptance criteria should be agreed upon according to the product, customer requirements, and applicable standards.
Online and On-Site Factory Visits
We welcome customers with defined project requirements to learn more about our manufacturing facilities.
- Online factory tours: Where arrangements permit, we can use video meetings to show relevant production environments, equipment, manufacturing processes, and product examples that can be publicly displayed.
- On-site factory visits: Customers can arrange visits in advance to see the production environment, understand process capabilities, and discuss quality management in person.
- Project discussions: Factory visits can also provide an opportunity to discuss product designs, development requirements, tooling plans, expected quantities, and bulk production schedules.
For products subject to customer confidentiality or intellectual property restrictions, any display or discussion will be arranged with due consideration for the relevant obligations.
We believe that direct communication and genuine access to manufacturing information help customers develop a more complete understanding of a potential manufacturing partner.
6. Who We Serve
MIHOX serves businesses worldwide that require custom manufacturing for bulk orders. We focus on projects that need practical product development and manufacturing support.
Our target customers include:
- Brands and IP owners looking to turn original characters or brand concepts into physical toys and collectibles.
- Game companies and entertainment IP teams developing character statues, collectible figures, or other custom merchandise.
- Designers and original character development teams seeking to turn creative concepts into products suitable for mass production.
- Licensing and product development teams looking for manufacturing capabilities that match their designs, materials, and target order volumes.
- Distributors and branded product developers with defined product plans and a need for reliable bulk manufacturing partnerships.
Our focus is on custom development and bulk production rather than ready-made retail products or single-piece sales.
Customers may already have design drawings, 3D files, reference images, or an initial product concept. Based on the project, we can help discuss process feasibility, development stages, tooling requirements, and potential production arrangements.
7. From Project Concept to Bulk Production
Every custom product project has its own requirements. Design, material, structure, functions, appearance, and order volume can all affect the choice of manufacturing process.
MIHOX aims to communicate with customers early in the process so that both sides have a clearer understanding of what manufacturing will involve.
Step 1: Understand the project
Customers can share design drawings, 3D files, reference images, product dimensions, material requirements, functional requirements, and expected order quantities. If the project is still at an early stage, an initial concept and target market are also useful starting points.
Step 2: Evaluate manufacturing processes
We discuss suitable options, such as injection molding, soft vinyl molding, or resin manufacturing, based on the product’s characteristics. We can also identify whether further product engineering, prototyping, or tooling development may be required.
Step 3: Discuss development and production plans
Based on the available product information and technical requirements, we can discuss development stages, tooling and sampling arrangements, production planning, quality requirements, and cost components. Final quotations and lead times depend on the actual project evaluation.
Step 4: Review the factory and relevant documentation
Customers can learn about the capabilities and applicable documentation of the relevant factory, and arrange an online video tour or an on-site visit where appropriate.
Step 5: Move forward with the project
Once the product proposal, quotation, samples, quality requirements, and relevant authorization matters have been confirmed, development and bulk production can proceed according to the agreed arrangements.
We believe that clear communication at the beginning helps customers understand the manufacturing requirements, project workflow, and important considerations before committing to tooling development or bulk production.
8. MIHOX: Manufacturing Expertise for a Global Market
From the early development of Meihui’s injection molding business to the establishment of Boyuan Eastar and the development of our broader manufacturing network, we have built capabilities across several product categories and manufacturing processes.
Steven Zhang’s product engineering and manufacturing background, together with Stella Yan’s work in international market development and factory promotion, has helped us bring our accumulated manufacturing experience to a wider global audience.
Today, MIHOX uses its official website to present factory capabilities, manufacturing processes, and relevant documentation, making it easier for international customers to learn about our operations, review available information, and discuss actual projects with us.
We believe that reliable manufacturing partnerships require real production capabilities, professional project communication, clear quality requirements, and mutual respect for brand authorization and intellectual property.
If you are looking for a manufacturing partner for custom toys, character figures, resin statues, or soft vinyl collectibles in bulk quantities, we welcome you to contact MIHOX.
Share your product concept, design materials, expected order quantity, and project plans with us. We will work with you to explore suitable manufacturing processes and potential cooperation arrangements based on your actual requirements.
Contact MIHOX
Company: New Miho Future Cultural & Creative Co., Ltd.
Address: 6th Floor, Room 602, Building B, Baochengtai Jixiang Industrial Park, Shenzhen, Guangdong, China, 518000
Email: [email protected]
WhatsApp: +86 136 5233 5701
