Pop culture toys and figures are more than playthings — they’re now serious collectibles. Fans and businesses alike are turning anime character toys, movie characters, and game characters into limited-edition art. In 2025, this trend continues to grow fast, fueled by nostalgia, social media, and fan culture.
The “Kidult” Boom: Grown-Ups Want Toys
Today, adults buy over 28% of the world’s toys. They collect for fun, memories, and even investment. Brands like Pop Mart and Funko understand this shift. They create pop culture figures based on games, anime, and movies.
For example, Labubu has become a viral collectible. In the West, classic movie characters like Batman and Iron Man are still top sellers. Many brands now target adult fans who want high-quality, unique designs.
Market Growth: Bigger Than Ever
The global anime toy market is growing fast. Experts predict it will reach $23.4 billion by 2034, up from $8.7 billion in 2024. The reason? Fans want licensed, detailed, and rare items.
At the same time, blind box toys drive high repeat sales. Each box contains a surprise figure. This format keeps buyers coming back and creates social buzz. Also, more people are paying high prices for rare toys at auctions.
Key Categories: Game, Movie, and Anime Toys
Game Character Toys
Popular games like Overwatch and League of Legends inspire high-demand figures. Toy makers like Bandai and McFarlane work with game companies to launch official models. These toys appeal to both casual fans and serious collectors.
Movie Character Figures
Film icons stay popular across generations. Figures from Star Wars, The Matrix, and Marvel attract buyers worldwide. These are not just toys — they’re collectibles made with precision and premium materials.
Anime Character Toys
Anime collectibles now reach fans around the globe. Characters from Demon Slayer, My Hero Academia, and Jujutsu Kaisen are leading the market. These anime toys combine great design with emotional appeal, making them ideal for both retail and B2B distribution.
Social Media + Celebrities = Hype
Social platforms like TikTok and Instagram help fans discover new figures. Unboxing videos and display posts create viral demand. Celebrities — like Rihanna and K-pop idols — collect and promote these toys.
In 2025, Labubu became a luxury symbol after Pharrell and a K-pop group promoted it. One rare edition even sold at auction for over $1.5 million. This proves how hype can turn a toy into gold.
Why It Matters for B2B: Huge Potential
For brands, designers, and IP holders, now is the time to act. By creating limited-edition or fully custom models, you can reach passionate fans and business clients.
What you can create:
- Anime-themed resin statues
- Movie busts in vinyl or fiberglass
- Custom-painted game character figures
- Premium pop culture toys for global resale
With strong IP partnerships and creative design, your collectible can go global fast.
What Makes a Toy Valuable?
Top-selling collectibles share four key traits:
- Limited runs (scarcity)
- Top-grade design
- Connection to pop culture
- Backed by real IPs
Whether you’re launching a niche anime toy or a Hollywood icon in vinyl, aim for quality and story.
Final Thoughts
In 2025, turning icons into collectibles is both an art and a business. Success depends on design, timing, and market knowledge. If you work with the right factory, you can create a figure that fans will treasure — and buyers will chase.
📢 Work With Us
At MIHOX, we turn your ideas into collectible success. From sketches to full production, we handle every step with care.
We specialize in custom toys and figures — including pop culture figures, anime characters, movie icons, and game heroes.
📧 Email：stella@mihotoyz.com
🌐 Website：https://newmiho.com/
📞 WhatsApp：+86 13266641166
🏭 Address：6F, Building B, Baocheng Taiji Industrial Park,Guangdong, China
💬 Let’s create something iconic.
