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How to Start Customizing Your Toy or Figure

3 min read

A Step-by-Step Guide for Brands, Designers, and IP Owners #

Custom toy or collectible figure production can seem complex at first — from concept design to mass production, there are many steps involved. This guide will walk you through everything you need to prepare before starting your project, and how our team can support you at each stage.

1. Define Your Concept #

Before production begins, it’s important to clearly define what you want to create. Ask yourself:

  • What kind of toy or figure do you need? (Action figure, blind box mini figure, resin statue, vinyl collectible, etc.)
  • What is the approximate size?
  • Will the figure have joints, accessories, or base parts?
  • What is your target audience or market?

💡 Tip: Having a clear creative direction helps us recommend the best material and production method for your project.

2. Prepare the Basic Materials #

To start a custom toy project, we typically need the following materials from you:

TypeDescriptionFormat Example
3D Model FileSTL, OBJ, or ZTL format of your characterExample: character_design_v1.obj
Concept Art / 2D SketchesFront, side, and back views are idealPNG, JPG, or PDF
Logo & Packaging ReferenceFor box design or brandingAI, PSD, or high-resolution images
Material PreferencePVC, resin, vinyl, ABS, or mixed materialsOptional
QuantityEstimated production quantityExample: 500pcs, 2000pcs

If you don’t have 3D files yet — don’t worry. Our design team can help you create them based on your drawings or ideas.

3. Design and Prototype Support #

We provide end-to-end design and technical support to bring your idea to life:

  • 3D modeling & sculpting: Convert 2D artwork into detailed 3D models
  • Engineering optimization: Ensure structural stability and production feasibility
  • Prototype sample: We produce physical or 3D-printed prototypes for your review before mass production

Every custom project goes through a strict review process — we confirm proportions, details, and joint structure before moving forward.

4. Material & Production Options #

Depending on your project’s needs, we’ll recommend the most suitable production method:

MaterialFeaturesIdeal For
PVCCost-effective, good detailMass-produced figures
ResinHigh precision, limited editionArt collectibles
Vinyl (Soft)Lightweight, flexibleDesigner toys
ABSStrong and durableParts or accessories

We also support mixed-material production for advanced designs.

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5. From Prototype to Mass Production #

Once the prototype is approved:

  1. We create production molds based on your final model.
  2. Conduct small test runs for quality inspection.
  3. Begin full production, painting, and assembly.
  4. Final packaging and export preparation.

All products are produced under strict quality control and international safety standards (EN71, ASTM F963, etc.).

6. Need Help with Design or Files? #

If you don’t have 3D files or professional drawings, that’s perfectly fine.
Our in-house design team can:

  • Transform your hand-drawn sketches into 3D digital models
  • Adjust scale and structure to fit production needs
  • Suggest materials and finishes for better cost efficiency

You only need to share your idea — we’ll handle the rest.

7. Get Started Today #

Ready to start your custom toy or figure project?
Simply send us your ideas or sketches to stella@newmiho.com, and our project manager will guide you through the next steps.

Whether you’re a brand, artist, or designer, we make your vision collectible.

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When you get in touch, please share your customization details — for example, the quantity, material, size, and packaging — so we can provide a faster and more accurate response to your needs.

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